INDIAN TRAIL, NC (September 2017)-  Innovative Digital Systems had a successful week at the 2017 Plastics Caps and Closures event in Chicago IL., at the Fairmont Millenium Park.  We had a rewarding show, meeting various suppliers and manufacturers within the caps and closures industry.

Our president, Craig Smith, was honored to speak at the event about the Evolution of Digital Printing.

 

His speech covered the history of the growing popularity of digital decoration in manufacturing and the advantages that it would be able to offer the caps and closures industry.  These benefits include:

  • Cost efficiency of digital printing
    • Little ink waste
    • Ink price is the same or lower thank other processes
    • Minimal maintenance
  • Current market trends that make digital more favorable
    • Shelf Space
      • Decoration Directly Onto Product
      • Eliminates Excess Packaging
    • Caps give more advertising space
    • Regional Advertising
      • Ex. Steelers winning the Super Bowl
    • Running Special Contests to Increase Sales

To learn more about what digital printing can offer, contact our sales representatives today to see how it can be integrated into your industry!

Plastics Caps & Closures Conference 2017

INDIAN TRAIL, NC (August 2017)- Craig Smith, President of Innovative Digital Systems, will be a featured speaker at this year’s Plastics Caps and Closures Conference.  Smith was selected as an expert in digital product decoration, with his 30 years of experience in the product decoration industry.

In addition to Smith speaking, IDS will be at Booth #209 during the conference. Attendees are able to speak to our representatives about the capabilities of digital printing. The event will take place at the Fairmont Millennium Park Hotel in downtown Chicago, September 12-14. We hope to see many of you there!

Speech Abstract:

There has been an explosion of growth with digital printing in the plastics caps and closures industry over the past decade. In this arena of digital printing, major advancements have emerged to satisfy customer demands. The creation of machines for increased production speeds and the formulation of low migration inks are a few of the industry upgrades. This presentation will spotlight enhancements in speed, print quality, variable-data printing and overall display.

Registration for Plastics Caps & Closures.

Digitally Decorating Your Brand

By Lindsey McCay, Marketing Specialist Innovative Digital Systems, LLC / Technology

Effectively targeting customers in ways that successfully leads to future business is a constant crusade.  With online search engines and social media platforms becoming the main source of information about a brand for consumers, it would seem that tangible forms of advertising are going to eventually fade out.  This however, is not the case, being able to see and hold a product still creates a lasting impression in consumers.

Promotional products serve as an effective marketing tool when executed properly.  Cheap products that are poorly decorated will never improve a company’s image.  The most powerful way to do so, is with a useful product that has high quality graphics.  A giveaway has much better staying power when it is something that can be used time and time again.  Some products with the best staying power are:

  • Writing Instruments
  • Drinkware
  • Desk & Office Accessories
  • Awards & Trophies
  • USBs

With these items decorated in high quality and eye catching graphics, consumers are more likely to retain the product.  This keeps the brand or company message in the consumer’s mind for as long as they have the giveaway.

Decorating these products digitally gives marketers and advertisers a lot of room for creativity.  With digital decoration, it is incredibly easy to promptly change designs on a product.  This allows for giveaways to be customized for one specific event or potential customer.  Producing products for a onetime event can be done with a qucik turnaround time, while still having excellent graphics.  Times when customized promotional products would be advantageous are:

  • Sales Meetings
  • Improving Employee Relations
  • Motivating Customers to Take Action
  • Thanking Customers for Business
  • Increasing Traffic at Trade Shows
  • Online Giveaways
  • Community Events
  • Launching New Products or Services
  • Company Sponsored Events
  • Breaking the Ice with Customers

Innovative Digital Systems has worked closely with promotional product companies, marketing agencies and directly with businesses to digitally decorate promotional products.  We have directly seen how these items provide businesses with numerous advantages that can lead to more customers and sales.  With our experienced graphics and production teams, we are able to produce the best products in the shortest time possible to help businesses grow and better promote their brands.